Marketing StrategySocial Media & ContentBrand Positioning & VoiceBusiness Growth ConsultingAgency of RecordAI & Digital Systems
One partner for strategy, brand voice and the work that follows.
M² Solutions is a Houston marketing and business consultancy for owner-led firms and growing companies: the strategy, the brand voice, and the content, campaigns, vendors and reporting that come after the plan.
- Marketing Strategy for firms that need a plan before a campaign
- Social Media & Content for brands that need a steady, intelligent presence
- Brand Positioning & Voice for businesses whose brand says less than they do
- Business Growth Consulting for leaders who want the next stage planned, not guessed
- Agency of Record for businesses that want one accountable marketing partner
- AI & Digital Systems for teams that want the machinery as well as the plan
M² at a Glance.
Fifteen-plus years across media, SaaS and consulting
Megan McNair Mascarello began in media advertising, led North American marketing and business development for an enterprise SaaS company, and founded M² to bring that range to smaller firms.
Univision, Radio One, Katz Media Group, CBS News
Where the founder learned audiences, airtime and accountability to the numbers, before leading North American marketing for an enterprise SaaS company.
One partner, one set of numbers
Strategy, voice, content, vendors and reporting answer to one person, and every figure on a report traces to its source.
Figures above come from the founder's own record. Client names and results appear on this site only with each client's permission.
Who We Work With
Expertise that has outgrown its marketing.
Our clients are founders, principals and leadership teams whose work is better than their presence suggests. The partnership fits best when:
- You lead a professional-services firm
- Your company has revenue but no marketing function
- You need reporting you can act on
- Your brand says less than you do
Work with Us
Six ways we help you move.
- Marketing StrategyA marketing plan built on your audience, your position and the numbers you will measure.
- Social Media & ContentContent strategy and social media management in your voice, on a cadence you can sustain.
- Brand Positioning & VoicePositioning that sets you apart and a voice your whole team can write in.
- Business Growth ConsultingStrategy, structure and operating rhythm for the stage you are entering.
- Agency of RecordOne partner to run your marketing: vendors coordinated, spend tracked, results reported.
- AI & Digital SystemsAutomation, analytics and AI workflows built into how your business runs, with a person accountable for every output.
About M²
Strategist, storyteller, operator. One practice.
- Strategist
- Storyteller
- Operator
- Founder
Megan McNair Mascarello has spent more than fifteen years where marketing, business development and organizational change meet. She started in newsrooms, learned audiences and accountability in media sales, led North American marketing and business development for an enterprise SaaS company, and has run M² Solutions in Houston alongside and since.
The Three Pillars
Marketing. Motion. Mastery.
Every engagement answers three questions, in this order.
Mastery
How does the system improve over time?
Motion
What must happen next?
Marketing
Why should the audience care?
Start Here
Start with the problem in front of you.
Tell us what is happening in your business and what you would like to change. The first step is a conversation, with no obligation on either side, and it ends with a clear answer on whether and how we can help.